Professional Certificate Course in Concepts in Digital Branding
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
This course aims to provide the learners with an in-depth understanding of online brand positioning and marketing strategies. Upon completion of this course, learners will be equipped with the knowledge and skills to establish a strong brand image and develop effective marketing strategies that cater to the online market.
After the successful completion of the course, you will be able to learn about the following,
- Online Brand Positioning Strategy.
- Ways to Establish Brand Trust Online.
- Concept and Advantages of Online Marketing Synergy.
- Outsourcing and in-house branding.
- Concept of global and local marketing.
- Significance of Localised Branding and Global Branding.
- Steps to Create Localisation in Branding.
- Financial Impact of Good Branding.
- Concept of Brand Perception.
- Ways to Measure Brand Perception.
- Tools to measure brand awareness.
- Key Performance Indicators or KPI For Brand Success.
- Steps in Continuous Brand Improvement.
- Calculating ROI for Branding.
Course details
The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed.
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Managers
- Brand Managers
- Digital Marketing Managers
- Social Media Managers
- E-commerce Managers
- Business Owners
- Marketing Consultants
- Advertising Executives
- Sales Managers
- Product Managers
Sample Certificate
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